Erasing borders to transform a brand and business.

A rapidly expanding telecommunications firm, Transtelco needed a message to match its impact. Building brand equity would be key to uniting a binational team that felt fragmented and disconnected. Moreover, a divisive political environment during the rebranding effort presented a unique challenge, as the company’s core directive ran counter to the status quo.

Capturing the brand’s essence with the tagline “Two Nations, One Network” created a clear vision that rallied employees on both sides of the border and spoke volumes to existing and potential enterprise level customers. A refreshed brand identity combining its initial with an infinity symbol firmly links Transtelco’s name with its mission of connecting Mexico and the U.S., and gives the company a vivid identity as it expands and enters new markets.