Superior is king.

While Superior Sign & Lighting has decades of proof that its work is head and shoulders above the rest, its brand was getting lost among the competition. Moreover, the company was poised for considerable growth and expansion, and needed a powerful identity that heralded this future and aligned longstanding employees under its new vision.

Changing Superior’s primary color from red to blue immediately set it visually in a category of its own. We carefully balanced modern elements to capture the company’s innovative character with traditional references to its experience and legacy; the revamped brand nods to the best qualities of the past and the future, imparting a reinvigorated attitude and confidence.