Don’t stop the party.

A leading live events and marketing company, J&K earned its reputation for producing experience-driven events. A strong brand presence to match the group’s high-intensity persona would build loyalty with a powerful voice followers could connect to. The monogram based off of the co-founders’ first names, needed an edgy identity that could continue growing and evolving beyond the founding duo.

Made to shake things up, the new approach to J&K combined freehand letterforms for a fun and fresh vibe. With the monogram easily transferable across media including merchandise and social media handles, brand equity was quickly established and positioned for continued growth.