Elevating up-and-coming artists.

Entertainment promoters J&K teamed up with Aidan James to create a platform to showcase up-and-coming celebrity and local artists, with a dual objective of enhancing El Paso’s reputation as a city that embraces music. With a strong following of music fans, J&K occupies an advantageous position to connect emerging acts with enthusiastic audiences.

We focused on bright, playful colors and dynamic movement to capture the energy and festive attitude of the people engaged in the project and their music. A YouTube vlog brings exposure to the artists, giving fans insight into their work and aspirations. For the project launch, we hosted a private concert by the first artists featured on the platform for a restricted list of local influencers, creating an market and anticipation of future acts.