Get ready to blush.

Having built a reputation for organic, ethical skin care and premium service, Blush spa was ready to grow beyond its original niche with a new location and a new look. We needed to capture the elements of holistic self care that earned Blush its loyal clientele while positioning it as a local leader in its industry with a strong web presence.

We rebranded Blush with a soft, sophisticated aesthetic that matched the quality and integrated care it provides. An abstract carnation, representing harmony and the human body, became the visual centerpiece as the icon. Social media campaigns established a fun and engaging online persona, and guerilla marketing delivered maximum effect for a low ad spend. We applied urban elements to introduce Blush to the downtown area: tear-off posters, construction tape, and sidewalk stencils.